|8/16/1954 - first SI issue|
Sports-related newspapers and magazines have been around since the 1920’s, but no magazine encompassed all of the sports world. In the 1930’s and 1940’s, several publications called Sports Illustrated were started and quickly failed. Sport Magazine, which had limited success was the largest non-specific sports publication throughout the 1940’s and early 1950’s. Sport Magazine featured color covers and attractive photos along with their stories, but was issued on a monthly basis. Media giant Henry Luce had taken notice of Sport Magazine’s success, but wanted to change several aspects of the magazine. Luce wanted a weekly issue that focused on all aspects of the sports world and included opinion pieces or analysis of current athletic events.
One of the milestone issues of Sports Illustrated was first printed on January 20, 1964. The very first annual swimsuit issue focused on skin diving, but it proved to be a wildly popular idea, especially because it was released when the entire country was firmly entrenched in the winter season. Although models in bathing suits had already graced the cover of Sports Illustrated prior to 1964, the editors at SI wanted it to become a yearly event. Currently, Sports Illustrated allows its customers to opt out of receiving the swimsuit issue, but only a small percentage of its customers actually do so.
Sports Illustrated also features important commentary and opinion pieces about sports. The “Point After” focuses on the personal stories of athletes, journalists’ analyses on the current sports events, and even humorous pieces.
In terms of our sales here at DeansCards.com, we have sold the most copies of the February 6, 1978 track issue featuring Dick Buerkle and Filbert Bayi. Carl Lewis is included in the popular “Faces in the Crowd” feature in this issue. The most expensive issue we have ever sold is the first annual swimsuit issue with model Babette March on the cover. As people uncover the old Sports Illustrated back issues in the basements around the country, those same issues continue to decorate walls of homes.
Please click here to browse Dean's Cards full inventory of Sports Illustrated back issues.